So, why is email marketing important? Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.
How does this work, actually?
Well, if you have a website and you draw in some traffic, people will come, absorb some information and go away.
However, if you managed to capture their emails, you can to email them again and again – offering them nuggets of useful information or giving them offers that they might be interested in.
Entrepreneurs have recognized the potential of email marketing in generating huge profits, and has since then sought out to find the best ways to monetize their list through good email marketing practices.
We want to share our some of our email marketing mastery practices so you can learn and apply the strategies to start raking in massive profits from your list.
The Basics of Email Marketing
Email marketing starts with your email list. An email list is important since it will have all of your visitors contact information.
In order to build a list, you will need to have an email autoresponder set up. It is necessary for any business owner to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.
Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers. Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.
People are looking for specific information and they will leave forever once they have found out.
However, if you manage to capture their emails, you can continue to provide value and turn them into your loyal customers or followers. This is where the power of email marketing comes in.
But wait… How do you build a list without a list?
You will first need to set up your list funnel. It typically consists of 3 components:
- Landing page or Squeeze Page
- Free Gift or “Bribe”
- Opt in box
The landing page is a simple one page website which consists of a headline, sub headline, pitch & benefits and call to action. The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.
The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course or weekly newsletter. The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates.
Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift. The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website.
Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs.
There you have it; your list building strategy is ready. All you need is a bunch of traffic and you’re all set to build a huge list!