The Front and Back of Sales Funnels
The sales funnel is a methodical marketing procedure where you systematically qualify your prospects in to clients and, additionally, refine them in to hyper-responsive clients. Your client base gets smaller as your bottom line increases as you provide more expensive products to your hyper-responsive clients.
The sales funnel is composed of the front-end and the back-end. It is important to understand what to sell and where to promote in order to be successful with your sales funnel.
Continue reading to understand the front end and the back end to maximize your sales funnel success.
Understanding the Front End of the Sales Funnel
The front-end may be the most dynamic facet of your sales funnel and the part that
needs continuous experimentation. You will find, literally, endless front-end methods,
restricted purely by your imagination and resources.
The focus at your front end is to attract and qualify people who possess an
inclination to buy your items further down the sales funnel.
Generally, the qualification happens whenever a person opts-in to get something
from you. It’s this opt in stage that turns your every day web surfer right into a lead,
given that they’ve just carried out an action indicating that they, at the very least,
possess some desire to have what you’ve got.
There are all types of front-end marketing tools:
- becoming a member of a contact newsletter
- subscribing to a weblog via RSS or email notifications
- opting-in with your name and email to download a lead magnet
- registering for a totally free on-line service
- ticking a box to get more information when subscribing to something (co-registration).
The front end involves attracting attention and enticing people in to the sales funnel.
Recommended Reading: Understanding Lead Magnets
Understanding the Back End of the Sales Funnel
Generally, it’s in the back-end where profits are generated.
Your back-end consists of your business’s more expensive items. Essentially, we’re referring to meeting exactly the same demand (inside a niche), just with alternative media. This may include information distributed via audio, visually, live or privately.
The particular distinction between your front end and the back end is the commitment of the customer and the cost paid for the product offering.
In the back end, all of your clients have traveled through the front end, tried your
complimentary materials, bought a basic level service or product and also have
experienced substantial value from what you’ve offered. So much so, that they’re
wanting to purchase from you, again.
Summing up the Sales Funnel
It’s common that only a tiny percent, say 1-2%, of the entire people entering your
front end will end up in the back end.
That’s okay, because that small group is spending a lot of money and generating most of your revenue.
While front end products and services may cost under $100, back end products are often priced in the hundreds or thousands.
The back end is the main profit source for business since it is stable and predictable, which is the major reason for establishing a back end to begin with.
Continue Reading: Mastering the Sales Funnel for Lead Generation