If you’re marketing your business on Facebook, you should be utilizing Facebook Live.
What exactly is Facebook Live? It’s a feature on Facebook that allows you to broadcast live to your followers from your phone, computer, or camera! Many businesses use it to give live updates to their followers to spark conversation. Others use it to answer Q&As or broadcast real live footage of an event.
The ideas for Facebook Live is endless and may businesses are taking advantage of this feature to promote themselves and grow an audience!
Can Anyone Grow their Facebook Live Audience?
That is the great thing about this feature, you don’t need anything to excel at using this.
Of course, having certain things makes it a whole lot easier, such as already having a large audience or having equipment that is useful when it comes to videoing things. It should be noted that it is relatively difficult to grow an audience- it takes a lot of perseverance. However, if you are willing to put in the hard work, it can be extremely rewarding.
How To Build Your Facebook Live Audience
So how do you build your Facebook audience? These next ten tips can help you create and build your Facebook Live audience.
1. Be Consistent
This is perhaps the most important aspect of Facebook Live. Try to create a schedule that you follow every week. Having a schedule shows your audience you are regularly engaging with your customers, and this will create the excitement you need to drive their customer journey.
They will see also that you do go live consistently and they will become a regular member of the audience.
Just remember: If you have a schedule, you have to commit to following it.
Unless you have a very good reason, it isn’t wise to not follow your schedule. This shows that you aren’t as professional and not reliable Be consistently online and you will give yourself the best opportunity to shine and grow. It also helps to be consistent with your planning and what you are doing.
2. Be Genuine
The great thing about a live stream is that it gives you the opportunity to interact with people. In my opinion, this is much more valuable than any pre-made video could be.
Being able to interact with the audience just gives you more chances to impress them, which gives you more opportunities to turn them into regular viewers.
The unfortunate side is a live stream lacks the polish of an edited video.
And this may be a negative thing, but it is also beneficial. The rawness of a live stream gives the audience a chance to see you in a genuine way. Obviously, it gives you a higher chance to mess things up. But as long as you don’t do anything too weird and you aren’t boring, you are bound to capture a few regulars every single time you stream.
People love genuine people. Be one.
It is no secret that live streams can be nerve-wrecking. You give people the opportunity to see you without all the fake theatrics that a video offers you. This is why the first few times you live stream on Facebook you’ll likely be really nervous and won’t be as comfortable with the crowd as you could be.
This is normal, simply because it is a new experience- just like skydiving. If you don’t do something consistently, you are going to feel nervous. But just as long as you keep on focusing on the long term and try to improve every chance you get, it will gradually become easier and easier. You’ll become more comfortable with the crowd, which in turn gives you the opportunity to better engage with your audience.
I can’t stress enough how important practice is. Practicing live streaming also helps you in other aspects of life as well. The confidence you’ll gain from getting better and better at doing this is exponential.
4. Plan Every Live Stream
It is sad how often people fail to plan. If you fail to prepare, you prepare to fail. It is very to live stream when you have a plan and an idea of what you want to accomplish from the stream.
Of course, there can be some circumstances where you may be able to just completely wing it, but you’d either have to be extremely comfortable with your live streaming skills or… intoxicated. Hopefully, if this does ever happen it’s because of the first reason. Planning the stream and what you are going to do just offers a better experience for everyone. If you just starting out with streaming, it is essential that you plan.
You don’t have any experience with streaming, so you need to have a plan and a backup plan so you always have an idea of what to do and what to fall back on. Don’t feel silly or dumb for creating a plan. Plans are for smart people. Be a smart person.
5. Invest in Equipment
This isn’t an essential thing to do, but it is always nice to have good equipment to work with. Of course, the majority of people will just use their smartphones or computers to do this, which is perfectly fine, but if you are dead serious about building your audience, you’ll do whatever you can to gain a great advantage.
This is one of those things that will just give you that extra layer of quality to the rest of your live stream. Having a stream that is crystal clear is much more appealing than a stream that has low-quality video and sound. It may cost a tad more than what you’d like to spend, but if you continue to build this audience of yours and commit to Facebook Live, then the pay off can be amazing.
There is nothing wrong with advertising a little bit to make sure that your live streams is getting as much exposure as possible. This is one of those other small things that could make a big difference.
You want to get to the point where a high amount of the people that stumble upon you and watch your stream get hooked and want to watch more.
There are many different ways that you can advertise. Perhaps make a teaser video that gives the audience a small glimpse of what’s coming up. Perhaps even just choose a photo that does the same thing as the video. The possibilities are endless.
Good advertisement goes a long way these days. People watch what they want to, make sure you are what they want to watch.
Although you may have a specific genre or type of theme you enjoy live streaming, don’t be afraid to try new things out and see what can happen.
The worst people will say is they prefer you to stick with what you normally talk about, and at best, the majority love it and viola, you are able to comfortably talk more about the topic.
Don’t limit yourself to just one type of thing- this is how you become bland. You need to try and change things up every now and again. It’ll also help you with your confidence simply because you would’ve done something you’ve never done before… how crazy is that!
One of the great aspects of Facebook Live is that you can look at the stats after every single live stream. You are able to see many different things such as how many views you had, when you had the most views, and all that type of good stuff.
From this type of information, you can actually tell what type of things people liked and what they didn’t.
Say a lot of people leave when you do something, in particular, it shows you that quite a lot of people didn’t like what you did. You can then re-look at what it was and change it.
Analyzing very important when you are marketing online. Make sure that you analyze your live streams as often as you can. You’ll be surprised how much you actually learn.
Don’t be afraid to seek out other people who enjoy doing live streamstoo! This is a great idea because it gives you exposure to person’s fan base (and vice versa.) And who knows. Maybe you both feel like you make great content together and decide to work together a lot more in the future.
This can be daunting, but it is a really effective way to get your name out if you are struggling to gain exposure. It is important to note that you should be careful who you collaborate with. More often than not, people don’t really care about what they can do for you, but only about what you can do for them. Don’t just offer your services to anyone.
The great things about Facebook Live streaming is that finding a great person to collaborate with isn’t hard because they all have so much content available to look at, you’ll be able to dig around and find someone you think you’ll work well with. The possibilities are there.
10. Work Hard
At the end of the day, nothing else matters if you don’t dedicate yourself and work hard. Many people swear they are extremely hard workers, but more often than not, they are all talk. Make sure you aren’t all talk.
There are so many opportunities out there, especially from Facebook Live. People appreciate a genuine, hard working person. So let that be how people see you as. Someone who works hard and is relentless about what they do. Trust me, there is no better compliment than someone telling you that you are a very hard worker. It makes you feel really great.
These ten tips can help you create and build your Facebook Live audience.
It is definitely going to a hard thing to do, but as long as you follow these tips and become relentless, there is no doubt that you will gain more people who enjoy watching your content and will continue to follow your business.
Work hard, stay humble and make sure that you never ever think about giving up. Giving up isn’t for smart people, and you’re a smart person. It just wouldn’t suit you.