For a majority of small business, it is important to generate leads in order to make sales. Leads are valuable to your small business because they are the people who have indicated organic interest in your business and its content by giving...
Keywords are the backbone of SEO. These are the words and phrases that will drive visitors to your website from search engines, like Google. As a small business owner, being proficient in SEO is a big bonus. Your proficiency...
What is a Bounce Rate? Before you fix your website's bounce rate, you first have to know what a bounce rate is. Your bounce rate is the percentage of people who leave ("bounce") after visiting just one page on your...
Mastering the sales funnel for lead generation is an essential part of your digital marketing strategy. If your ready to receive optimal results, follow these six steps when you build your business's sales funnel. Step 1: Take Control of the...

What Is A Sales Funnel?

The Metaphor of a Sales Funnel We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process. The metaphor of a funnel is used because prospects drop...
Keyword Research

The Link Between Products, Keyword Research and Prospects

Why Keyword Research Finding success in e-commerce as a small business can be boiled right down to one strategy: Keyword research.  Keyword research is the key to...
lead magnets

Understanding Lead Magnets

What Exactly is a Lead Magnet? You know those freebies you get for subscribing to a list? Those are lead magnets. They’re something offered as a...
Sales Funnel for Lead Generation

Mastering the Sales Funnel for Lead Generation

Mastering the sales funnel for lead generation is an essential part of your digital marketing strategy. If your ready to receive optimal results, follow...