Before you attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages. In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.
What is a Squeeze Page?
A Squeeze Page is a page designed to capture names and email addresses. A Squeeze Page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads. So why is it important to learn about Squeeze Pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product online, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages. These typically do not convey a single point and a single call to action.
Another important thing to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer. The components are as follows:
- An opt-in form (or sales prompt)
- A brief or lengthy introduction
- A picture of the list/product owner
- The signature of the list owner
- A call to action (or multiple calls to action)
Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), others will boast a high conversion rate because they use lengthy, thorough, and compelling copy. If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page that isn’t focused.
The Squeeze Page System
The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams. Let’s start with the Squeeze Page itself: all traffic is sent here. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page. Whether it’s a free newsletter or a product for sale, the Squeeze Page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.
The Thank You Page
Once they subscribe or buy, the Squeeze Page system you create should then re-route them to a thank you page. This page will then open up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer. If you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page.
Your Options for Generating Revenue
Sell Ad Space in your Newsletter
Once they opt-in to your list, you now have a whole new option you can use in conjunction with the Squeeze Page system to generate revenue. One such option is selling ad space in your newsletter. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
Endorse a Product as an Affiliate
Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.
Create and Sell your own Products
The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them. It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.