It’s important for you to understand the social aspect of how users utilize social media sites to adapt in order to successful as a business. The 5 S’s of social media marketing can help you stay on track and achieve success. Let’s look at the 5 S’s your business should utilize.

1. Share

sharingSocial media is all about sharing. Individuals write blogs for the world to read, upload videos to sites like YouTube for the world to see, share bookmarks with sites like Digg, and post links to points of interest on Facebook. If your goal is to explore social media marketing and venture out , it’s important to recognize the conversations can’t be all about you or your company. Share information about your company with the rest of the world through social media and show your audience your company has the necessary expertise.

2. Support

When you think about it, social media is pretty intriguing. Users from around the globe are having real-time conversations about everything and anything you can think of. PR agencies strongly recommend that companies keep a social media presence to stay engaged with these conversations on social media sites, like Facebook as they can be a strong component of your CRM. Social media can be a valuable tool in solving customer problems and leaving outstanding impressions. 

3. Social

Social media is about socializing with existing friends and making new friends. For your social media marketing to be successful you need to interacting with your followers who are your potential customers. Socializing and growing your fan base increases your presence. Think of social media is virtual socialization and for your business it is a virtual marketing Mecca.

Engage + communicate + socialize = successful social media marketing.

4. Strategy

strategyMake sure you have a social media marketing strategy in place, otherwise you could waste a great deal of time and money. Each social media type has a different environment, functionality, and demographic base. Determine what goals you want to achieve using social media and then analyze the different social media types and the various channels each offers. Create your online profile, brand your products/services, and then execute your plan. Make sure you analyze the effectiveness of your marketing strategy and make any needed changes. Social media is fluent and constantly changing, so you may have to fine tune your strategy as things change.

Recommended Reading: Tactics to Optimize Your Social Media Marketing

5. Sales

All social media marketing campaigns are of no value to you and your business if they don’t generate sales. Creativity with your sales funnel is key. Set up a landing page; create unique product advertising campaigns; make pages trackable so you have access to data and can track conversions; and do anything else you can to track how effective your social media campaign is.

There you have it, the 5 S’s that can make your social media marketing campaign a success. Remember: Share, Support, Social, Strategy, and Sales!