twitter marketing basics

As marketers, we need to use any possible tool available to communicate with our customers. Twitter is one of those tools, and it is powerful as it encourages customers to engage in conversation. These conversations help build relationships, which in turn translates to higher engagement and conversions. Tweets can help you spread the word about products, the websites you’re involved with, news about what’s going on within your business and more. Most importantly, it allows customers to see that you are human, which is a critical part of social media engagement. Here are some Twitter marketing basics to get you started:

The Basics


Tweets can be up to 140 characters long. You can use any characters, and include links.

@Username Tweets

By typing @ followed by the username of the person you want to talk to, (@username) before your message, you can send a tweet directly to a person. Everyone, not just that person will be able to see your message.


Following another user simply means their tweets will appear in your home stream. To follow someone, click “follow” on their profile page.


Like Facebook fans, these are the people who will see your tweets appear on their home screen. They follow you.


Also known as a direct message, this is how you send a private message to another person. For this feature to work, you must be following each other. Messages sent this way will only be seen by the people you send them to. With the basic terminology and how it works out of the way, let’s move on to how you can use it to promote yourself and/or your business.

Build a Great Profile

To be successful with Twitter, you must have a good profile – so here are some things you can do to make sure you’re off on the right start.

  • Your profile picture. Upload a photo of yourself, because it will let people see there is a real person behind the account. If you’re tweeting for a company, use your company logo.
  • Location. This tells people where you are located – make sure to include it.
  • Web. Add your primary website address here. It can be any website you want – link to your blog, a product you sell, etc. Skipping this can cause you to miss out on some traffic.
  • Bio. Sell yourself in 160 characters or less. Who are you? What do you do? Why should people follow you.
  • Change Your Background

If you want, you can also change your profile background. You can either upload one of your own, or use one of Twitter’s built in designs. It’s a good idea to upload your own, because you can customize it and make it unique. You are free to include text and advertising in your background, so you can include your website address, if you want.

How to Get Followers

Getting Followers

Much the same way no one will see your statuses on Facebook if you don’t have fans, no one will see your tweets if you don’t have followers – so here are some tips to help you get started. Before we talk about that, it’s important to discuss the two types of followers: Well we’ll get onto that in a moment but first I want to define between two types of followers:

One type of follower is the people who follow you because you follow them. Most advice tells you to follow people back just because they follow you – and while this strategy works to get your started, it only does well over the short term.

The second type of follower is the one you really want and those are people who follow you because they want to follow you.See the difference? The first type doesn’t necessarily have to be directly interested in what you tweet. The second however, is – and you need the people who will actively read what you’re saying and click on the links you share.

Getting the First 100 Followers

So, you just created a brand new Twitter account, and you don’t have any followers. To start, follow other people. Make a list of the power players in your niche. Find them on Twitter. Now, look at who follows those power players, and follow them. Why? If they are following your competitor, they are at least partially interested in your niche. If someone is following Nick Reese, it’s a pretty good indication they want to know more about affiliate marketing. Once you follow these people – at least a small percentage will follow you back.