Case Studies are Valuable for Both B2B and B2C
Case studies are such a powerful tool in the B2B marketplace that Content Marketing Institute reported 88% of business-to-business marketers considered case studies to be the most effective content marketing tactic for their marketing campaigns.
Case studies also do well in B2C (business-to-consumer) marketing plans because of their social proof factor.
Whether you are selling to businesses or consumers, you need to consider adding case studies to your content marketing strategy.
Case Studies Give Prospects Confidence
Case studies are customer success stories that can take the form of either video or audio interviews or text-based content. A well-written case study will highlight how your company and its product or service helped a consumer achieve his or her’s specific goals.
Since the beginning of human communication, stories have always been powerful emotional drivers. Consumers expect you to say good things about the product(s) you are selling.
However, you have a motive in doing so. But when a prospect hears another consumer not associated with your company explaining how your product helped them, that testimonial hits home.
Case studies are also great ideas for content marketing plans because they can be used just about anywhere.
A video case study can be added to all your social media accounts, like YouTube and Facebook.
Text-based case studies can be infused with SEO-friendly keywords and phrases to drive free traffic to your website.
Whether you are trying to build your email list, sell more products, or simply increase brand awareness, your case studies are important versatile content that will help you reach your business goals and target market.
Recommended Reading: Our Guide on Keyword Research for SEO
How to Find Customers Willing to Be Interviewed for a Case Study
It may seem daunting to collect information and write content for these case studies, but it doesn’t have to be.
Look through the emails you receive from your clients. When you receive a glowing testimonial from a customer, reach out to that individual.
Everyone loves to give their opinion. This is especially true when someone is pleased and excited about what your product did for them. You can arrange for a face-to-face, telephone, Skype or email interview to begin the makings of a case study.
You can also place a form on your website or in your brick-and-mortar store. For example, include an invitation for an interview on every receipt to get valuable input from the people using your products.
You can alternately interview one of your employees who has used one of your products.
Leave no stone unturned when looking for “regular Joe” individuals who can boost the effectiveness of your content marketing plan with this powerful social proof tool.