One of the most useful methods of online marketing is email marketing. Email marketing does a number of helpful things for you, such as:
- Allows you to reach many people at once
- Gives you an unlimited number of contacts
- More affordable than regular mail
- It’s easy to update
These points are very important for all small business owners. Let’s start with the first point… how it allows you to reach a multitude of people at once.
Allows You to Reach Many People at Once
When I say “a number of people”, I don’t just mean ten or twenty. I’m talking hundreds and thousands.
You might have a hundred email addresses to work with and email marketing will let you get through to all of them. It’s not only that you can email many people; the great thing about email marketing is also that you can email many people at once and say the same thing to them.
In other words, you don’t have to re-write the email over and over. One of the things I find about hand writing letters and advertisements is that although it is still a lot less informal, it is sloppy.
Hand writing all of your clients means you either:
a) Write hundreds of letters until your wrists are stiff and your fingers ache
b) write one letter and photocopy it which doesn’t look nearly as impressive as handwriting them.
Email correspondence saves you a lot of trouble because nobody expects a handwritten online letter. You don’t have to worry about photocopies and buying stamps, all you have to do is write a brilliant advertisement or newsletter and send it through multiple emails. You can also copy and paste the letter if your email list is too large to send that many messages at once.
Gives You the Opportunity to Scale Email Lists
That brings me to my second point. Email lists can be unlimited. Of course, they won’t grow without enticing call-to-actions, headings, etc. However, if you invest the time and give your target audience valuable information in exchange for an email, you’ll be growing your email list in no time.
And yes, addresses in your personal organizer can be unlimited as well, but emails are so much easier to keep up with. Keeping your email list organized is also much easier than you think. In fact, most providers, such as Google, keep your contacts organized systematically.
An autoresponder service, such as InsutantoCRM, would be the choice if you’re looking for a complete email marketing solution. This could be anywhere from getting site visitors to newsletters subscribers.
More Affordable Than Regular Mail
Email is free. Unless, of course, you use a paid CRM that includes email marketing tools. But even then, the low monthly or annual cost doesn’t compare to regular mail.
When it comes to marketing, very little things can be considered affordable. Your finances are the first thing that should be on your mind as you step into the wonderful world of online marketing. Let’s look at the cost of postage for a moment.
When you send a letter, you are paying for the price of the paper, the envelope, and the stamp. Those are just the outside costs. Mailing a letter through the post also means you’re paying for your own time.
Writing one excellent sales letter can take anywhere from five minutes to an hour. Copying that letter hundreds of times will take even longer. Now, let’s add in the time it takes to hand write that letter instead of type it and then add on some more wasted time when you have to search through your contact list and write each individual one on the envelopes.
Of course, utilizing shortcuts in Excel or Google can benefit so you can save time from having to hand write, but it’s still more time-consuming than email.
It’s Easy to Update
One of the most difficult parts about regular mailings through the post is that your product or idea is one that changes throughout times (such as cell phone services), then you are going to have to send out letters on a regular kind of basis. In other words, you are not done mailing those letters yet.
Whenever something about your product changes or (very importantly) goes on sale, you are going to have to notify your clients again. That notification takes you back to square one of your mailings.
Why would you want to go through all the trouble of having to mail out numerous newsletters or advertisement when you could just email all those updates quickly for a low cost (or free)?