When it comes to driving traffic and building up a following on social media – especially Instagram – posts MUST absolutely be scheduled or a tremendous amount of time, effort, follower growth, and valuable content will be lost without even realizing it. Sure, there are some business’s that are able to spend time all day posting to Instagram and other platforms. But they are lucky, and no successful business is built on the back of luck over the long-term.
Here are some of the biggest benefits of creating a content calendar and scheduling posts on Instagram.
People are More Active on Social Media at Different Times
To receive engagement, you have to get your posts seen. That means you need to post at peak times, which are when most of your audience is on Instagram.
According to CoSchedule, posts published on Monday, Wednesday, and Thursday see the highest levels of engagement. They do recommend to not post on Sundays since this day experiences low rates of engagement. Post your most important and best posts on the weekdays- specifically Monday and Thursday.
These findings are based on general trends and could turn out not to be true for your business’s audience. If you find that your posts are not receiving high engagement, experiment with times. And then collect and analyze your posts’ engagement. You can find an analytics feature with a majority of social media management tools, which I recommend you have. Popular Instagram scheduling and analytic tools include Hootsuite, Buffer, and Later.
Scheduled Content Guarantees You Won’t Miss Important Dates
Another huge advantage of scheduling your content – especially months in advance like big businesses will – is that you never have to worry about getting caught by surprise by major dates (like Valentine’s Day or Black Friday) and having to throw together a social media post and campaign that isn’t going to be anywhere near as effective as it could have been or should have been.
As a general rule, you’ll want to look at a calendar of all the major upcoming dates, holidays, and industry milestones that you absolutely MUST hit and then build content for those pieces as early as you can. Get them stored, loaded, and ready to deploy at the right time, but get them sorted as early as possible so that you can focus on spontaneous content published according to your posting guidelines later. This keeps you flexible without missing out on major opportunities.
If you’re posting just whenever you get a chance to, your posting will be inconsistent and followers are more likely to unfollow you. And if you have big time gaps between your postings, people are unlikely to follow you. See the downfall of not posting consistently?
Use a social media management tool like Buffer or Hootsuite to schedule your posts in advance. In Hootsuite, you can bulk upload multiple posts at once so you don’t have to put in a lot of work rewriting posts. You can just tweak the individual posts in the Excel .CSV file and quickly upload it. It’s a big time saver!
And the great thing about these tools since Instagram doesn’t allow them to directly post, they send you notifications when it’s time to post. So you don’t have to put much thought into making sure you get your content posted!
Strategic Content Plan
Blocking off a time and planning ahead will give you a chance to strategically think out your content plan. Instead of mindlessly posting at a time that your audience is not on, create a content plan. This plan should answer what your goals are, what types of posts you’ll be posting, your scheduling plan, and any other important information. Throwing a post up with no thought and no value will ensure no engagement. That equals wasted time and no ROI. But a well thought out plan will ensure engagement.
Remember, having time to step back and think about the big picture can serve you in the long run. Instead of just having a collection of random posts that are not of value to your audience and your business.